Digital Strategy
Planning an effective digital strategy is essential if your website is to be a success. With the growth of social networking, smart phones and tablets such as the iPad, the web is becoming more accessible all the time.
With this in mind, being able to review information online is quicker, buying online easier and comparing reviews from others is becoming common social behaviour. How well placed are you to take advantage, and protect yourself against this ever growing volume of data?
Social media
Social media is all the rage at the moment and you can't have helped at least wondering whether you should be using Facebook, Twitter, Linked In or any of the other social networks that have sprouted in recent years.
You might already be using social media, but how do you know if it's really working for your business. Social media presents huge opportunities for many, but if your audience isn't listening, you're probably wasting your time.
We've been working with clients to help them define and pursue a social media strategy. From adding customised Facebook pages for business to giving practical workshops on using Twitter and associated desktop apps such as Tweetdeck.
Email marketing
While social media is a great interactive and conversational medium to communicate for your business, email marketing provides much more targeted marketing to a captive audience. It's likely recipients of your campaign have already been a customer, or have chosen to receive your campaigns, so they're already listening to you.
Find out more about email marketing solutions in Cumbria.
Search Engine Optimisation
A good standing in the search engine results pages remains vitally important for many websites. Our search engine optimisation approach is based on producing great content for your website, coupled with targeted link building that identifies relevant link partners to exchange links with.
A well coded website hosted on fast servers will also improve your search engine friendliness, so we can audit your website and suggest improvements that will ensure potential customers can find your website.
Comprehensive reporting = visible results
No digital strategy can be measured without detailed reports that show which keywords have improved in the search listings and what people are saying about you on social networks. As part of the package, we will use a combination of Google analytics and other monitoring tools to see which elements of the campaign are the most successful, giving you solid feedback on your strategy, allowing adjustments as we go.